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A traditional ceramic matcha bowl beside a bamboo whisk
ceremonial grade

Asahi

あさひ

The cultivar of imperial preference. Vanishingly small harvest.

$92

· 20g tin

Asahi is the cultivar reserved for koicha — the thick matcha served at the most formal tea gatherings. Deep umami, an almost savory sweetness, and a long finish that holds for minutes.

1
Origin
Uji, Kyoto
Cultivar
Asahi
Harvest
First flush, late April 2026
Weight
20 g
味 — taste

Tasting notes.

  • dashi
  • marzipan
  • warm cream
  • shiso

Cultivated on a single hillside in Ogura by Mr. Hori, who keeps fewer than a hundred Asahi bushes. We receive thirty tins per year, no more.

点 て 方 — brewing

How to prepare.

01

Water

75°C / 167°F

02

Tea

4 g per 30 ml — koicha style

03

Method

Kneaded slowly with the whisk, not whipped. The result is a thick, syrupy tea, drunk in three and a half sips.